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商品編號: 9-614-C06 出版日期: 2004/07/25 作者姓名: Andrew McAfee;Anders Sjoman;Vincent Dessain 商品類別: Operations management 商品規格: 23p 再版日期: 2007/09/06 地域: Spain 產業: Apparel;Retail trade 個案年度: 2003 - 2003
商品敘述:
In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. The case describes this value chain, concentrating on its operations and IT infrastructure.
涵蓋領域:
Computer networks;Information systems;Information technology;Operations management;Production;Supply chain management;Vertical integration
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